Art is time. It is time spent on creating the art as well as engaging with it. The experience of art making, and art consumption is fascinating because as much as it fulfills our ambitions and desires, it is simultaneously the most beloved time-killer. That is not to say being here in this place and seeing a variety of works is a waste of time, but many may think that there is better use of their time than looking at some pieces of paper on a wall or clay on a pedestal. In days of chronic uncertainty and stress-inducing events, we look for distractions to fend off that seemingly impending doom of life. There is something to be said for many people’s willingness to take time out of their otherwise busy lives to experience art in a setting like this. Maybe it is to get away from daily stresses or to immerse oneself in a cultural experience. Maybe it is to support a loved one, or you simply have nothing better to do. That is okay. Taking inspiration from artists like Barbara Kruger and John Holcroft, I devised a visual identity for the works that captures the world, not only as we experience it, but also how we want to experience it. The “ideal” mixed with the reality. The perfect mixed with the imperfect. Through use of familiar digital imagery, photographs, and cultural concepts of time, this collection I’ve created is a product of today. I believe the power of two-dimensional illustrations combined with strong graphic art makes for thought provoking moments for those who chose to experience it, and it stands firm in a shared psychology of what it means to be a human in a rapidly changing world that demands adaptability. Over time, are we spending time being present in those moments, or just lettings things happen?